Holiday Promotions

The holidays are always a great time for salon promotions. Clients not only expect them, they want them! So don't disappoint, and try some of these promotional ideas this year.

Print ‘Dear Santa’ postcards and include a brief letter to ‘Santa’ (recipients could be the client’s husband, children, friends) informing them what your client wants for Christmas. Make it easy for the client to express her wishes by offering check-off boxes next to different services, as well as a check box for a gift certificate option. Be sure to have the client address the cards, so all you need to do is stamp them and toss them in the mail. To support the promotion, you’ll also want to create and post signage with the message: Let Us Be Your Secret Santa!