Top 3 Tips for Getting Noticed by the Local Media

Your city or town has either a news station, magazine or newspaper. Get your nail salon heard, noticed and featured in one of those news outlets! You’ve probably seen restaurants or boutiques featured locally, now it’s your turn! Your best bet is to shoot for local news only. Trying to gain national or state attention will be hard, but not impossible, dream big! But local news stations love to feature local businesses and you deserve the spotlight! It was also increase your business and income! Don’t just be another nail salon in town! Try these 3 tips for getting noticed by the local media.
Offer a Special Service

Offer a special service or treatment. Write a press release and send out to the local media. Make sure it is something your competitors are not offering and let it be known! Encourage your clients to come try the new service. Talk with the local media and have them write a story about you, your salon and your new service. Try something like a fancy, seasonal manicure or pedicure, start offering massages, or bring in new products.
Write Press Releases

Writing press releases every time you have a new service or treatment is a great way to get attention. It may not hurt to invite the local news outlets to come for a free trial! This is a fabulous way to get a press release out, show off your talents and your salon. A media release is easy to write. Below, we’ve shown you how to write a media release in the simplest way.
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Do Something Good for Your Community
Having some sort of fundraising event is an excellent way to get noticed. Inform the local media by writing a media release and telling all your customers. Post signs in the local park districts, local restaurants and popular hang outs. Have the proceeds go to a local charity or cause. A great event would be a pampering day. Get the community and local media involved in pedicures, manicures and waxing and have the proceeds go to a charity or cause. Make sure to take pictures and take some good notes so you can send them everywhere and get published!